Love me slender: Candy fans are all shook up over plans by Hershey (HSY) to sell a peanut butter and banana crème version of its Reese's cup to honor The King.
The King, as in Elvis Presley.
Elvis' favorite sandwich was fried peanut butter and banana - sometimes with honey or slices of bacon added.
So in July, to mark the 30th anniversary of the rock legend's death, Hershey will introduce a limited edition of its chocolate cup featuring a layer of peanut butter and a layer of banana crème.
Heartburn hotel, you say? Perhaps, but Hershey insists that retailers are very excited about it.
"It brings The King's favorite taste of peanut butter and banana to life, and it's a fantastic way to bring two American icons together," said company spokeswoman Stephanie Moritz.
The Reese's Elvis Cup, first reported by Advertising Age, will have a picture of a young, thin Presley on the package. It will hit store shelves in time for Elvis Week in Memphis, to be held from Aug. 11 to 19.
Lifting up a tab on the wrapper will give buyers a chance to win a trip for two to Graceland, the Presley mansion in Memphis.Article from FOXNews.com
The only thing I can say besides the obvious (I'll be saving every penny I have so I can pull a Veruca) is that it seems funny to me that they have to tell us which Elvis will be on the package. Putting a picture of a bloated, tired Elvis on their peanut butter banana candy would be too reminiscent of the Wheaties campaign. After all you are what you eat.
2 comments:
Goodness gracious, Sara. I love reading your blog!
But eeeeeeuuuuuuw on the thought of a bloated Elvis on the candy...
Add another "sara blog reader" lover!! And I MUST try those..I love peanut butter and banana and would love a trip to Graceland even more! what a hunka hunka burnin' fun!
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